Quote of the day.

November 8, 2009

“Logic leads to reason, but emotion creates action.”


Essentially, every voluntary decision you’ll ever make in your life will be an emotional one, and not logical. We use logic to shape our thinking, which in turn, alters our emotions. But without the emotional go-ahead, we are incapable of taking action from out thinking.

When it comes to using creativity to achieve a goal, or moreover, using it to get somewhere with someone, always remembering that the key trigger is emotional will take you a long way in planning your creative attempt.

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Stickers from the OutOfWorkAdGuy campaign

November 7, 2009

I created this OutOfWorkAdGuy campaign initially to offer my advertising services to small business owners. In order to advertise for them, I needed to advertise for myself.

So to promote the OutOfWorkAdGuy campaign I created stickers, and placed them on parking meters to attract attention. Many people put posters and stickers on street posts. I’m not quite sure why when if you put a sticker on something like a parking meter, people are forced to read it because it’s right in their face.

All in all, the stickers were such a hit that a reporter from Global News saw them, and contacted me right away to see if I wanted to go on TV and talk about my campaign.

And I did. Talk about advertising leading to more advertising.

Here’s the stickers that everyone saw:

Think inside the box

November 7, 2009

This is one of those “I wish I thought of that” ideas.

 

http://www.thinkinginsidethebox.ca/

think

Quote of the day.

November 7, 2009

Ideas_R_like

Promo for another Salzman.

November 7, 2009

My brother – The wanna-be accountant – actually thinks he’s gonna graduate from accounting school and go right into being a CFO. Well… that’s another blog.

For now, to help him get his start (as an intern), I came up with a self-promo that is extremely noticeable while having lots of linkage.

New_Elevator_Promo

Doing the math on the buttons in the elevator of an Ernst & Younge or Deloitte was sure to get a couple of calls from some senior money managers looking for help. And unfortunately, even some calls from some angry superintendents as well.

How I got into Advertising.

November 6, 2009

I never went to Advertising school. The day I decided to get into Advertising, I was working as an animator and thought to myself while working on a commercial, “Hmmm, I think I can come up with a better idea than this.” And off I went trying to apply as a creative person.

At first, I attempted the tried and true method of sending out resumes in emails with a link to my portfolio. Got zippo from that, which reaffirmed my instincts to create something that’ll stand out.

What I ended up doing was creating something that stood up instead. I created a life-sized cardboard cut out of myself holding a sign asking for work, with a voice bubble coming out the side saying “Thanks for letting me in. It’s awfully cold out there!” A nice little double entendre there because it was the middle of February and freezing out, as well, it’s a cold harsh business.

I hand delivered 3 of these. One to Saatchi and Saatchi. One to Ogilvy and Mather. And the other to Publicis. Here’s what they got:

me_and_me2

Sign Copy:

Will Work For Work (cover letter)

Hello Ogilvy, my name is Jeremy Salzman and I would love to work for your company. For starters, I am an Illustrator, Animator (both 2D and 3D) and a Graphic Designer. I have spent 8 years in college developing my technical skills, and 3 years professionally.

Now I know you guys are an Advertising agency, but here’s the good news… my greatest strength is my creativity. I love to problem solve and I constantly strive to make things better. At a number of my previous jobs, I have found that it has been my creative abilities that have lead to the success of my projects. Proof of this would be that you are staring at a cardboard cut out of me. I know how to grab attention and push the right buttons. All of which is what advertising is all about.

Joining your team as a junior Art Director would be a dream. However, I’m not too proud to be the office coffee getter, if that’s what’s going to get me in the door.

Included with this shameless self-promo, is a copy of my media demo reel. Take a look… throw it in the office DVD player… watch it with your colleagues, it’s yours to keep.

— Jeremy Salzman

P.S. If I happened to have ended up in the wrong office or department, would you be so kind as to carry me to the right location.

The result. A well-known Creative Director by the name of Neil McOstrich gave me a call from Publicis and asked me to come in for a meeting. The rest is history.

And for the moral of this story… Find a way to stand out.

Promos are always being created that show that someone is smarter than everyone else, more talented, determined and more passionate than everyone else, and sometimes… just being bigger than everyone else works too.

How I threatened JWT to give me a job.

November 6, 2009

Not too long ago I sent my portfolio to J. Walter Thompson in a simple email. The creative coordinator (Pam) responded saying that the creative director likes my work, and that there may be something opening up but that she’ll have to get back to me. Great, I broke through the good old traditional way.

Then weeks, even months went by. Nothing. Occasionally I’d check in, only to receive in return “Nothing yet.”

Then one night in chatting with my dear old mom on the phone, she started to nag at me “What’s going on with JWT? Why haven’t they hired you yet? What’s happening?”

Now she had asked this way too many times before, but what she asked next really rattled my head. She asked, “Do you want me to phone them and find out?” At first I thought my next call was going to be to a retirement home for very senile people, but then… an idea hit me. And here it is…

I immediately sent Pam a new email only this time, I loaded it with creativity:

To Pam from the OutOfWorkAdGuy:

Hello Pam,

Hope things are pleasantly busy over there at JWT.

I am writing you today because I’m in a bit of a pickle. I was talking with my mother today – like I do everyday – and ever since I told her that JWT had shown some interest, she keeps assaulting me with the same question… what’s happening with JWT? What’s happening with JWT?

My reply is, as always, I don’t know. But today for some reason, “I don’t know” wasn’t good enough for her, and she threatened to call you guys on my behalf. Now perhaps it’s all the video games I am playing in her basement, or maybe it’s because I refuse to leave the house at 4pm to watch Oprah. But I tell you my mother is hell-bent on calling you guys to find out why I haven’t been hired yet.

To spare us both the embarrassment, Pam, what should I tell my mom?

Why haven’t I been hired yet?

Cheers,

— Jeremy

The Reply  from Pam:

Your mother raised a charming boy.

I’m at home sick and only have my blackberry and cannot access your portfolio.

Can you please write back with a list of the kind of stuff you’ve been working on? And where you’ve worked. Do you have a lot of tv experience? Have you gone through a lot of research on your ads?

And what are you looking for in terms of salary again?

And- theoretically speaking, how quickly could you start if I asked you to start?

Don’t tell lies. I’ll tell your mom.

Give me a call if you’d rather chat.

416 XXX XXXX

(I phoned her right away and 5 hours after we chatted, she sent this.)

Pam:

Ok Jeremy.

You win.

(I’m a tough cookie….I think you caught me while I was feeling weak with this flu….)

We’d like to bring you on for a short-term contract to see how everything goes.

If things go well, we might extend your time with us but I cannot guarantee anything at this time.

Start date: Xxx, Xxx XX.

End date: have to figure that out but, it looks like it will be end of Xxx or mid-Xxx. I will confirm that for you in the next couple of days.

Money: I can offer you a contract based on XXK per year.

Send me your phone number- I’ll give you a ring tomorrow or Monday.

G’night.

(Make sure to give your mom a goodnight kiss….she earned it)

Pam

PS- I don’t know how many people you emailed this “Mom” email to but, as luck would have it, you sent it to me…a person with an older brother who used to hitch-hike home to the GTA from Queen’s U by using a sign that said “Going home to Mom”.

You’re a lucky duck, Jeremy.

What’s an idea?

November 6, 2009

“An idea is an act of association.”


caveman-wheel

Like when a Caveman sees a rock rolling down a hill and thinks, “A wheel!” It’s the coming together of two things to create something new.

The interview from the campaign that started this blog.

November 5, 2009

It was a dark and stormy day back in November of 2008…

Ok, ok. I won’t tell a horror story here, but on that dreadful day I was fired from my well paying job at a multi-national advertising agency that sent me into a long and painful bout of unemployment.

It was the biggest financial melt-down of our time and  nothing I did seemed to work. I’ve always been a creative person but I was really at a loss for ideas this time and unemployment was really getting the better of me. A man can only take so much video games and Oprah.

Then, one day it hit me. And here’s what it was:

After this aired, a ton of emails and phone calls poured in from small business owners looking for help with their advertising. A creative success if I do say so myself.