Posts Tagged ‘Promos’

Assisting the assistant.

November 10, 2009

I once dated this lovely girl from Indonesia. We met in college where she had come from halfway around the world to study photography.

During her studies she had always talked about how she’d love to work for the famous Canadian commercial photographer Shin Sugino.

After graduation, she made many attempts to contact him and sent her portfolio in the hopes of being able to not only assist him, but learn from a true master as well. Unfortunately for her, she kept getting stymied by a rather insecure assistant who was already working there and would say to my partner at the time, “Sorry, Shin doesn’t hire any assistants with less than 5 years experience.”

Discouraged, my partner felt like there was no way in and that it would be best to just give up her dream. But me being the creative person that I am said, “Don’t worry, I got an idea that’ll get you working at Shin’s studio in no time.”

Knowing that many assistants send photographers their portfolio (which is irrelevant because they never take the pictures), I came up with a promo that highlighted and spoke to the job my partner was wishing to do, and did it in a fun and interesting way.

So I went out, bought a box, and filled it with tiny little paper cutouts of photography equipment I printed from the web. I made sure it was the very same type of equipment a photographer’s assistant needs to be trained in using, in order to work on the job. Then I included a little note on the inside that read “Dear Mr. Sugino. I’m an expert at setting these items up. However, I’m also very good at setting up the full size versions as well!”

I then sealed the box, glued my partner’s resume and contact info on the top, wrapped it like a present, and had it express delivered to Mr. Shin Sugino himself.

The result: On the day the package arrived my partner received a call, and by the very next week, was working for her dream mentor. Creativity wins again!

Sugino_Promo2